Title: Sr Sales Manager
Date:
Jul 24, 2026
Location:
CA
Basic Function
Petro-Canada Lubricants Inc. (PCLI), an HF Sinclair company is seeking a Sr Sales Manager for Canada's Central REgion sales team. Reporting to the Region Manager, Central Canada Sales, the Sales Manager will be responsible for managing and growing business in a designated territory in Ontario (Golden Horseshoe Area), which includes developing a sales funnel, managing the sales cycle, and driving growth through a solutions based sales model. This position will focus on various commercial and industrial industries within the defined geographic sales territory such as general manufacturing, fleet, and construction.
Job Duties
- Ability to develop and implement effective sales strategies and tactics in order to generate, qualify, and close leads to deliver on growth targets.
- Develop strong relationships with customers and distributors in order to both maintain and grow existing business
- Work collaboratively with internal and external stakeholders in order to successfully roll out new business
- Develop strong networks and expertise within the industry to gain knowledge, contacts and leads.
- Ability to successfully operate in a technical industry and customer base
- High level of customer service focus
- Ability to operate within a CRM system such as SalesForce to ensure sales activity is managed and up to date.
- Learn and operate within the parameters of the Account-based sales process
- Special assignments, projects or tasks as assigned by the Manager.
Experience
- Minimum 5 years of Business to Business (B2B) sales experience with a strong track record of delivering on growth targets
- Previous experience in formulating and executing key client account plans with a focus on a solution-selling methodology
- Experience within the commercial and industrial lubricants (i.e. engine oils, hydraulic oils) or oil and gas industry is preferred
- Preference for technical sales experience and knowledge in the commercial and industrial lubricants industry (i.e. on road fleet, general manufacturing, construction)
- Previous experience in managing and growing a Distributor channel
Education Level
- Post-secondary education required however, a combination of education and experience may be considered
- Bachelors degree preferred
Required Skills
- Exceptional sales and business development aptitude
- Strong Interpersonal / non-authoritative leadership skills
- Ability to deal effectively with customers at various levels, including field operations, area supervisors, maintenance personnel and senior management
- Knowledge and experience in selling through an Associate or Distributor network
- Strong negotiation skills
- Strong analytical and problem-solving skills
- Self-driven and results-focused
- Ability to measure and document results in a sales environment
- Comfortable and confident in writing and delivering presentations
- Mechanical aptitude and/or interest
- Computer literacy to ensure efficient communication and maintenance of accounts
- A focus on proactive continuous improvement and initiative in order to maximize value to customers.
- Demonstrated ability to work collaboratively within cross-functional teams as well as working independently with minimal supervision
- Experience using SAP and customer relationship management (CRM) systems
- Proficiency in using Microsoft systems such as Excel, Outlook and PowerPoint.
Work Conditions
- This position requires the incumbent to operate from his/her home office.
- This position will cover a defined territory in Ontario (Golden Horseshoe area)
- Candidate must be based in Ontario
- A company vehicle allowance program is provided
- This position includes both base salary as well as annual bonus target
- Travel (i.e 50%) will be required to manage and grow this sales territory
- Our hiring process incorporates AI tools to assist with the recruitment process
- This job posting is to fill an existing vacancy within our organization
- The salary range for this position is $100,000 to $130,000 annually, based on experience and qualifications
Our One HF Sinclair Culture:
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization. We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.
About HF Sinclair Corporation
HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states. HF Sinclair supplies high-quality fuels to more than 1,500 branded stations and licenses the use of the Sinclair brand at more than 300 additional locations throughout the country. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries. Through its subsidiaries, HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in Artesia, New Mexico. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to its refineries and the petroleum industry.
Equal Opportunity Employer
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.